COMMUNITY (or COMMUNITY PANEL)
Definition
In online research, a community is a group of people who communicate about their opinions, lifestyle, and preferences not only with the sponsor of the community, but with the other members of the group. A community uses interactive communication in all directions, rather than just between an individual member and a survey. Communities often engage members in non-traditional forms of research, such as bulletin board discussions, chat rooms, and virtual experiences. Communities can be proprietary or access in nature. See also Access Panel, Continuous Panel, Custom Panel, Online Panel, Panel, and Proprietary Panel.
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