INTERCEPT INTERVIEW
Definition
In online research, an 'intercept' takes place when a potential respondent is invited to participate in a survey opportunity while engaged in some other online activity, such as visiting a website. An invitation may appear in many forms including within a webpage or in the form of a pop-up or pop-under page. If a visitor accepts the invitation, he is usually redirected immediately to a survey opportunity. Intercept methodology may also be used to pre-recruit to a study. See also Web Intercept and River.
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