CONFIDENTIALITY
Definition
The requirement that data collected or information provided must be protected from unauthorized access. Confidentiality refers to the act of not divulging two types of information in a research study. First, confidentiality is maintained when study information such as client name, brand name, purpose of the research, concepts and/or products (except as directed by the study instructions) is only provided to those who have a need to know. Confidentiality also refers to maintaining the privacy of any information collected from or about any individual respondent.
You must be logged in to propose a new edit. Please click on the login button located at the top of the right side navigtion if you wish to propose a new edit.