CLICK RATE, CLICK THROUGH RATE
Definition
The mouse click which takes a respondent to the first page of a questionnaire (excludes clicks to general sort or screener surveys which may precede a specific questionnaire, or to general "welcome" or introductory pages.) The number of clicks divided by the number of opportunities (e.g. email invitations sent, or banner ads posted) which respondents have to click on the questionnaire.
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