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BIASED QUESTIONS


Definition
Questions which are phrased or expressed in such a way that they influence the respondent’s answer. Bias may be introduced into a question in numerous ways. Some, but not all, examples include question wording, question format and design, question placement, and through supplemental information (such as images, audio, video, or other dynamic formats) attached to questions. Biased questions may have additional impact in self-administered methodologies such as online.


 

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